The Psychology of a Sale; Practical Application of Psychological Principles to the Processes of Selling Life Insurance
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The Psychology of a Sale; Practical Application of Psychological Principles to the Processes of Selling Life Insurance Overview
Popular passages:
- You should make a positive favorable impression, and not by cajolery, nor attempted wit, nor cleverness. The only right way to gain a man's liking is to deserve it.
- Typewriters, automobiles, bonds, — anything you may have to sell — are all dry subjects. And if you try to build your Canvass entirely on them — on your goods — you will build a dry, uninteresting Canvass. But a man's Motive — his pride, or desire for gain, his caution or weaknesses, are live, interesting things and a Canvass built around them is bound to be alive.
- There is a right and a wrong way of doing everything, and the right way is usually the easier.
- a sale resembles chimney-building in that it takes more time for preliminary scaffold-making than it does to build the permanent structure, once the scaffold is made.
The Psychology of a Sale; Practical Application of Psychological Principles to the Processes of Selling Life Insurance Specifications
Popular passages:
- You should make a positive favorable impression, and not by cajolery, nor attempted wit, nor cleverness. The only right way to gain a man's liking is to deserve it.
- Typewriters, automobiles, bonds, — anything you may have to sell — are all dry subjects. And if you try to build your Canvass entirely on them — on your goods — you will build a dry, uninteresting Canvass. But a man's Motive — his pride, or desire for gain, his caution or weaknesses, are live, interesting things and a Canvass built around them is bound to be alive.
- There is a right and a wrong way of doing everything, and the right way is usually the easier.
- a sale resembles chimney-building in that it takes more time for preliminary scaffold-making than it does to build the permanent structure, once the scaffold is made.
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